3 Strategies for Using Nonprofit Marketing to Increase Fundraising

Fundraising may be the most crucial part of your nonprofit, but marketing helps you make the most of it. If you don’t know where to start, that’s where we at Seashells Digital Media come in! Here are three simple strategies that can help you leverage nonprofit marketing to increase your fundraising efforts and gain new donors to your cause. And best of all, they don’t cost any money at all— just your time and effort!


1) Branding is important for nonprofits-

Branding is important for nonprofits because it helps them stay relevant and achieve nonprofit awareness. For a nonprofit, there are two major purposes of branding: to get in the minds of potential donors and make the nonprofit stand out from its competitors. But, developing an effective brand doesn't have to be costly or time-consuming! Effective branding for nonprofits can be achieved through storytelling, clear communication about needs and goals, alignment with partners and stakeholders, leveraging social media channels correctly and connecting donors with beneficiaries.


2) Create a Clear Mission Statement-

Every nonprofit has a different mission and cause. Clear mission statements help donors and potential partners to connect with your cause, which in turn can increase awareness. For example, the International Federation of Red Cross and Red Crescent Societies is the world's largest volunteer humanitarian organization with 184 National Societies and 190 million volunteers in 188 countries around the world.


3) Get In Front of Your Audience-

Get In Front of Your Audience with tools like social media, email marketing, website design, and PPC (Pay-per-Click). A lot of these tools are also available for a small cost or for free. Once Free option is from Google; they have a Nonprofit platform which allows nonprofits to use their resources such as email and Google Search funding. Nonprofits can apply for a Grant to help get in front of the right audience.


Effective nonprofit marketing helps get the word out about your mission and encourages engagement. And by doing so, nonprofit marketers help their organizations reach the people that need them most—which is important because it has a direct effect on fundraising efforts. Seashells Digital Media located in Moultonborough, New Hampshire is here to assist. We serve the greater Central New Hampshire and Florida Space Coast area.